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Wednesday
Dec302009

Miss Futurama (1940)

Wearing a dress of the year 1960, Miss Futurama, Betty Crain, presents Harvey D. Gibson, chairman of the board of the New York World's Fair, with the General Motors streamlined car of 1960 in these photos from 1940.

The top photo is from the book Exit to Tomorrow: World's Fair Architecture, Design, Fashion 1933-2005. The bottom photo is from the New York Public Library.

From Leo Casey, Director of Publicity for the World's Fair of 1940 in New York:

Indiana girls, employees of General Motors, stand by as "Miss Futurama" Betty Crain, of Kokomo, Indiana, presents Harvey D. Gibson, chairman of the Fair Board of Directors with a model of a 1960 streamlined automobile during the celebration of General Motors Day at the World's Fair of 1940 in New York. 

Left to Right -- Evelyn Reason, of Anderson, A.J. Schamehorn, Director of the G.M. exhibit at the Fair, Miss Crain, Mr. Gibson, [unreadable] Edwards, also of Anderson, Evelyn Harger, of Muncie, Myrtle Short, of Indianapolis, and Jean Stines, of Anderson. The girls all wear dresses of glass, rubber, acetate and rayon, known as "Dresses of 1960."

Previously on Paleo-Future:

 

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Reader Comments (5)

Did they really expect women in 1960- only 20 years later- to wear those things?
Maybe, considering all the fashion changes which had happened in the previous 20 to 30 years, it seemed a reasonable guess.

December 30, 2009 | Unregistered CommenterBob

I think the chairman looks more interested in the see-through dress than the streamlined car...

December 31, 2009 | Unregistered CommenterWutzke

Very good posting. I just love it.
Good luck man with your work.

http://webroyalty.com

January 7, 2010 | Unregistered CommenterNick Matyas

Those dresses still look pretty avant-garde -- I could see them on an haute couture runway now!

January 21, 2010 | Unregistered CommenterMaximus

I wouldn't like to say it but that clothes that she is wearing. Those look like something that Lady Gaga designed (if she is the one behind those clothes). I don't think is a good idea to chose her for the next online pharmacy ad campaign.

November 16, 2011 | Unregistered Commenterdan

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