Wednesday
Feb242010
Another Frigidaire Space Age Advance (1966)
Wednesday, February 24, 2010 at 10:17PM ;)
Last month we looked at this photo in a book of 1960's advertisements. It's not immediately clear what women in space helmets have to do with refrigerators, but like we've discussed, positioning a product as "futuristic" means that as a consumer you're able to "buy tomorrow."
Own a piece of the future... with our widget.
Today we have an ad that looks to be from that same Frigidaire campaign. It appeared in the May 5, 1966 issue of Life magazine and touts the Gemini 19 refrigerator-freezer. I'm at a loss trying to think of products today that might co-opt language of the space age. When did the idea of living in space lose its luster?
Ad via Flickr and Google Books.
Previously on Paleo-Future:
tagged advertising, fashion, life magazine, space, space age, space helmet in 1960s
advertising, fashion, life magazine, space, space age, space helmet in 1960s 
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Reader Comments (10)
This has a whiff of the Doublemint Gum twin thing going on. "TWO sides to this cool fridge... and TWO hot space blondes! The future is here!"
Wow, egg racks for more than 2 dozen eggs. I guess the future included low cholesterol laying chickens. Come to think of it, when did you last see an egg rack in the fridge?
Come to think of it, when did you last see a double-doored fridge?
Space-travel imagery is still all over the place in children's media and educational programming. There's a PBS sponsor tag for Boeing that uses footage of a Space Shuttle launch with an announcer intoning about our children's future, which seems oddly paleo- to me.
I think you are missing the point.
Space age = age of refrigerators with more space
Not just the tie-in to the space age future.
These Frigidaires are HUGE by previous standards.
That is one super-efficient fridge! Just look at all the uncovered food! Mmm, slice me some of that week-old turkey, preferably a bit with less salmonella!
I read your blog all the time and enjoy it a lot ...rarely do I stop to comment. I just have to say... this ad is flawless. What can be more exciting than stewardess twins ready to blast off in their brand new space age spacious fridge?
Sadly my fridge is one of these, albeit a "newer" model.
Wow, I own this fridge! Had no idea it was this old. Mine's avocado green. Retrotastic!
Mine is goldenrod yellow with the imitation wood on the handles.