The people over at McFly 2015 were kind enough to send me some stickers and buttons. For those unfamiliar with the campaign, McFly 2015 seeks to pressure Nike into producing the boots Michael J. Fox wears in Back to the Future: Part II. Basically, "Where Are My Shoes?" rather than "Where's My Jetpack?"
Entries in hoverboard (4)
The McFly 2015 project is incredibly focused. Its single goal is to entice Nike to produce the paleo-futuristic shoes worn my Michael J. Fox in the movie Back to the Future: Part II. The project was launched in April of 2007 by the Maloof brothers (Michael and Charles). When I emailed them I got a response outlining their future plans:
We are currently producing an official commercial for the project that will be available on YouTube, iFilm and other online video sites. We are also making official McFLY 2015 button pins and stickers because there has been a huge demand from all those who have signed up, the American rock band Whirlwind Heat (they were discovered by Jack White of The White Stripes) even asked their fans to sign up so they can rock the McFLYs on stage during a rock show.
A cynic can view this entire campaign as a great way to sell a brand without a product. Selling a sense of community centered around the idea of longing for the paleo-future? Brilliant. These guys are going to sell a lot of buttons and stickers. I'd be surprised if you couldn't find a McFly 2015 t-shirt soon.
Paleo-Future reader Chris mentioned that as a 13-year-old he watched a "Making of" documentary for Back to the Future: Part II. In it the director, Robert Zemeckis, claimed that hoverboards were real. I tracked down the clip. (And to be honest, I can see how a 13-year-old might believe that the hoverboard was real. I mean, the man on the television told me so!)
Back to the Future: Part II (1989) 12 March 2007
While the most common rhetorical question of paleo-futurism seems to be, "Where's my flying car?" I am personally frustrated with the absence of a much more fun, futuristic innovation. The hoverboard.
In 1989, Back to the Future: Part II gave us a glimpse of 2015 and the next generation of personal, recreational transportation. I remember playing on a skateboard and imagining that in just a few years we'd all be whipping around like Michael J. Fox.