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Entries in refrigerators (1)

Sunday
Jul172011

The refrigerator of the future, today! (1959)

We've looked at the multitude of ways that advertisers have used "the future" as a way to position their products as cutting edge or fantastical. Today we have an advertisement from the June 11, 1959 Galveston Daily News in Galveston, Texas.

At first glance, the ad appears to be for refrigerators; showing a child peeking into a fridge while wearing futuristic space clothes. Upon closer inspection we see that while the ad is promoting the benefits of combination refrigerator-freezers, it's actually paid for by the Houston Lighting and Power Company. I really wish I better understood the politics of utility companies from this era, as it would probably help me understand this ad from 1957 as well. (Is that not the most boring sentence you've read today? I'm single, ladies!)